Meet the Team

Dawn Serra

CEO, Founder, Chief Visionary & Strategist

Favorite ways to play:

Swimming, frisbee, reading, board games, cooking, dreaming big, gardening, spontaneous games, secret handshakes, video games.

Currently thinking a lot about:

Healing, pleasure, collectivism, community, transformative justice, disability justice, accountability, somatic practices, visionary fiction, food, rituals of resilience, and deepening meaningful friendships.

Favorite part of online event planning:

Visioning, strategic planning, and dreaming new possibilities.

Alex Chan

Chief Visual Officer, Designer, Video Editor

Favorite ways to play:

Swimming, pillow fights, reading books by BIPOC authors, hiking in British Columbia, yoga.

Favorite part of online event planning:

Learning from our clients' speakers and talking about all of the new ideas and a-has with Dawn, making elaborate lists and spreadsheets (Virgo) to analyze stats.

diy Summit Creation Course

Using our unique values-based, relationship-driven framework, join us for this six-month experiential online course that will take you from idea to creation to launch and beyond.


Interested in getting regular updates, tips, and hearing about our events? Subscribe to our newsletter. You'll also receive a free copy of our 8 Most Common Summit Mistakes PDF.